It’s all about the Initials…

This month video update seems to be all about the initials. I’ve produced work for PwC, BBC, IBM and DKMS, so I decided to edit a little combo edit of recent work together.

The big project recently was for IBM. I worked with the same team that made the IVCA award winning films for Actelion and who I worked with on the Vodafone project recently. This time it wasn’t at the Edge but with commercial company Glover Films. We had 2 weeks to deliver 4 films and a title sequence with a pretty open brief. Richard Crombie (Dir) shot the amazing footage which follows a number of IBM employees as they contemplate IBM’s future and the company. The concept was that through all the chaos of information and data that we consume, there is a simpler and more effective way to approach things. To illustrate this Paul Trewartha and myself developed the use of light particles and explosions which triggers data streams. The results worked really well and the extreme depth of field within each shot really helped sell the effects. Practically each shot had effects added and within only 2 weeks, we had our work cut out. Paul also edited everything while I created the title sequence. The films were shown for a huge IBM global conference and according to the event organisers went down really well.

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